Launching and scaling a gaming coaching academy
The project
Don Baron is the League of Legends coaching academy of Gaëthan, a professional player. When I arrived, the project was generating around 400 euros per month via YouTube. In six months, I took it past 250,000 euros in revenue, and I positioned the brand as the number one seller of League of Legends coaching infoproducts in the French-speaking space.
What I led
I led the entire strategy, from content creation to acquisition and sales. I built the full acquisition funnel across the creator's ecosystem, Twitch, YouTube and TikTok, turning a scattered audience into a flow of qualified leads. In parallel, I designed and structured the infoproduct and coaching offers, the conversion funnel, and the whole commercial mechanism that turns an audience into customers. We built everything together, from the value proposition to execution.
What it shows
Don Baron is the clearest proof of what I can do in growth: take an audience monetized at the margin and turn it into a six-figure business in a few months. Mastering acquisition across several platforms at once, understanding a niche, structuring an offer that sells, and building the complete system that turns viewers into customers. From a side income to a market leader in its vertical, in six months.