E-commerce growth for an online butcher
The project
Brussels Meat is a 100% halal butcher that sells exclusively online, delivering to Brussels and its outskirts. Before I stepped in, it was a marginal Shopify store, commercially underused. Since taking over in August 2024, I turned this channel into a structured sales engine in steady growth.
The results
Between 2024 and 2025, annual revenue went from 51,681 euros to 142,588 euros, a +176% increase. Over the same period, order volume climbed by +134%, and average basket by +18%. Compared to the starting point, monthly revenue was multiplied by more than six. The momentum continues in 2026, over the first five months, on a like-for-like basis, revenue grows by a further +13% and orders by +15% compared to 2025. February 2026 set the absolute record for the period, 142 orders for 16,099 euros. In total, more than 2,370 orders and nearly 258,000 euros in cumulative revenue.
What it shows
Brussels Meat illustrates my ability to take a dormant e-commerce asset and scale it, sustainably. Not a one-off advertising spike, but a growth curve that holds over time.